Privacy Policy And Terms and Conditions

Notice of Privacy Practices, Terms and Conditions.

EZ Optical – Poonawala Trading Inc. DBA EZ Optical

11690 Southwest Fwy, Houston, TX 77031
https://ezopticals.com/
Effective Date: April 14, 2003
Revised: January 2025

Your Privacy Rights & Our Responsibilities

This notice describes how your protected health information (PHI) may be used and disclosed, and how you can get access to this information. Please review it carefully.

EZ Optical is committed to protecting your privacy. We use and disclose your health information to provide eyeglasses and contact lenses, optical product recommendations, and other related services. We also use your information to process payments, manage our business operations, and evaluate the quality of our care.

We may revise this notice at any time, and the updated version will be available in our office and on our website. You may also request a paper copy at any time.

1. How We May Use or Disclose Your Health Information

Treatment

We may use or disclose your medical information to optometrists, ophthalmologists, or other healthcare providers involved in your vision care.

For example:

• If you have a history of eye disease, we may share your prescription details with your primary care physician or another specialist as needed for coordination of care.

Payment

We may use and disclose your health information to process insurance claims and payments for services provided. For example:

• We may verify insurance benefits before your appointment.
• We may send claim forms to your vision or health insurance provider with details of your exam and prescribed products.

Health Care Operations

We may use or disclose your information for practice management and administrative purposes, including:

• Quality assurance and improving patient services.
• Employee training and licensing requirements.
• Reminders for eye exams or prescription renewals.
• Using sign-in sheets or calling your name in the waiting area.

Business Associates

We may share your PHI with third-party partners who assist in billing, payment processing, transcription services, or IT support. These partners must follow strict privacy agreements to protect your data.

Marketing & Promotions

We may use your information to send you updates about:

• New vision care products or special promotions.
• Reminders for upcoming eye exams or prescription refills.
• Optical product discounts and services that may be beneficial to you.

If you prefer not to receive promotional materials, you may opt out by contacting us.

Fundraising Activities

EZ Optical does not engage in fundraising activities at this time.

1. SMS Compliance and Privacy Policy

Agreement to Receive Text Messages

By providing your mobile number, you agree to receive text messages from SimpleTexting. This includes:

• Important updates, deals, and specials
• Up to four messages per month

To Unsubscribe: Text STOP to (206) 761-7316
For Help: Text HELP to (206) 761-7316

Message and data rates may apply. Participating carriers include AT&T, T-Mobile®, Verizon, Sprint, and others.

T-Mobile is not liable for delayed or undelivered messages.

If you change your mobile number, you must notify us to update your account.

Data Collection: We may collect your mobile number, carrier details, message timestamps, and content to contact you and provide the services you request.

Right to Change or Terminate Service: We may modify or discontinue this service at any time.

Questions? Contact SimpleTexting at (111) 111-1111.

Will I be charged?
EZ Optical does not charge for text messages, but your wireless provider may apply charges based on your plan.

SMS Compliance and Privacy Policy

Data Collection and Usage

We collect personal and activity data, which may be linked.

We use technologies like cookies, web beacons, and unique device identifiers to recognize your computer or device and enhance your experience. Our systems log information such as browser type, operating system, and IP address.

Additionally, we may collect personally identifiable information that you provide, such as your name, address, phone number, and email address. If you authorize, we may access other personal data such as your phone book, calendar, or messages to provide services.

With your consent, we may access profile data from services such as Facebook, Instagram etc.

Our systems may associate your personal information with your service usage patterns, such as pages viewed, links clicked, or searches performed.

We do not knowingly collect or store information from children under 13 years old. If you believe we have inadvertently collected such data, please contact us immediately so we can remove it or obtain parental consent.

Location Tracking

We may collect and share anonymous location data.

To personalize our services, we and our partners may collect, use, and share real-time geographic location data. This data is collected anonymously and is used only for service improvements.

We may request your consent for location tracking upon your first use of the service.

Access to Personal Data

You can request to view or delete your personal data.

Users may log into their accounts to review or delete personally identifiable information, including name, address, email, or phone number. Alternatively, you can email us to request this information.

Data Retention and Deletion

We may store collected data indefinitely unless deletion is requested by the user.

Data Sharing and Third-Party Disclosures

We may share personal data with trusted partners for marketing, advertising, or service improvement.

We do not share mobile opt-in data or consent details with third parties for marketing or promotional purposes.

California residents may request annual information on how we have shared their data for direct marketing purposes. Please direct inquiries to nathan@simpletexting.net, carbon copy email to ezoptical@gmail.com.

Advertising and Tracking

Third-party advertising companies may collect anonymous data to provide customized content and ads. This data may include interest and location data, which may be linked to your device but not your identity.

Users may opt out of ad tracking through device settings.

Vendor and Service Provider Access

We may share personal and anonymous data with third-party vendors, contractors, and analytics providers who operate on our behalf. These providers are bound by agreements requiring data confidentiality and protection.

Analytics companies may access anonymous usage data (such as IP address or device ID) to improve our services. This data is used solely for analytics purposes and is not shared beyond aggregate reporting.

Special Cases for Disclosure

We may disclose personal information in the following situations:

1. With your explicit consent
2. When legally required
3. When necessary to protect our rights or property
4. In cases of mergers, acquisitions, or business sales

Your consent is not required in these cases, but we will attempt to notify you whenever possible.

Changes to This Privacy Policy

Our privacy policies may change over time. Any changes will be reflected in an updated version of this policy.

Contact Information

For any privacy-related inquiries, please contact:

Nathan – nathan@simpletexting.net

1. Disclosures Without Your Authorization

In certain circumstances, we are legally required or permitted to share your health information without your consent. These include:

• Public Health & Safety – Reporting infectious diseases, medication reactions, or product recalls.
• Abuse, Neglect & Domestic Violence – Reporting suspected child, elder, or disabled person abuse as required by law.
• Health Oversight Activities – Assisting with audits, investigations, and licensing reviews by government agencies.
• Legal Requests – Complying with subpoenas, court orders, or other lawful requests.
• Law Enforcement – Assisting with criminal investigations, missing persons, or potential threats to public safety.
• Workers’ Compensation Claims – Providing necessary information for work-related injury claims.
• Military & National Security – Supporting government-mandated disclosures for military personnel and national security purposes.
• Organ Donation & Coroner Requests – Assisting medical examiners or organ procurement organizations when necessary.

1. Your Rights Regarding Your Health Information
2. Request a Copy of This Notice

You may request a paper copy of this Notice at any time by contacting us.

2. Request Restrictions on Use & Disclosure

You may ask us to limit how we use or share your health information. We are not required to agree but will do so if possible.

3. Request Confidential Communications

You may request that we contact you at an alternative address or phone number for privacy reasons.

4. Inspect & Obtain Copies of Your Health Information

You have the right to access, review, and request copies of your medical records. Requests must be made in writing, and fees may apply for printed copies.

5. Request an Amendment

If you believe your records contain errors, you may request a correction. If we deny your request, you have the right to add a statement to your file.

6. Request an Accounting of Disclosures

You may request a list of disclosures made outside of treatment, payment, or healthcare operations.

7. Receive Notification of a Data Breach

If there is a breach of your unsecured health information, we will notify you within 60 days.

8. File a Complaint

If you believe your privacy rights have been violated, you can file a complaint with:

EZ Optical – Privacy Officer
11690 Southwest Fwy, Houston, TX 77031
Phone: (281) 568-1171
Email: ezoptical@gmail.com

You can also file a complaint with the U.S. Department of Health & Human Services (HHS) at:
https://www.hhs.gov/hipaa/filing-a-complaint/index.html

We will not retaliate against you for filing a complaint.

1. Other Uses of Medical Information

For any uses or disclosures not covered in this Notice, we will obtain your written consent before sharing your information. You may revoke consent at any time.

1. Our Commitment to Privacy

We are legally required to protect your medical information, inform you of our privacy practices, and abide by this Notice.

Effective Date: Jan 1, 1993
Revised: January 2025